The holiday mood is real, in social media too! Spiked active users, busy timelines, colorful pictures, exciting trends take over Twitter on the eve of every festival holiday. People will always be more open to buying new products in the holiday mood. And online shopping during holidays is on the steep rise. As a business, the last thing you would want will be to go into holiday promotions unplanned. Want to be in a perfect position for every holiday season? Here are a few ideas.
Answer Queries Quickly!
People usually leave it late during festive shopping. Hence their shopping during those times will be quick. In those cases, when they have a doubt about a product or an offer, they must be given immediate clarification. Else the user will be buying from a similar other company. So, be well prepared to address the queries. Update your FAQs with that particular season-related questions in prior.
For instance, you have advertised an iPhone 12 with 10 percent cash back for a Black Friday. A user is not sure if the cashback will be immediate or the cashback will be credited after 6 months. He must either be able to find the answer in FAQ or be answered as soon as he asks the query. If not, the customer will start shopping from another vendor with similar or better offers.
Provide Attractive and Genuine Offers
Giving offers during holiday sales is an old-school method. Yet is still a relevant selling point. Obviously, similar businesses will also be providing offers. So, make your offer attractive. On top of that, make the offer look real. The user who sees the offer should feel like him/her is getting a real deal. He should not feel the offer to be just another deceptive one.
Share about Happy Employees and Happy Customers
Make video content and quotes from happy employees. Use the feedbacks of happy customers into visual content. Promote every happy or success story that your company played a little part in. These kinds of content help in establishing a human connection with a prospective customer. He will look at your business filled with humans instead of just another Twitter business handle. A positive vibe around your business always boosts sales.
Run Contests for Coupon and Deal Giveaways
Running contests is always a good way to increase interactions and bringing in new prospects. Plan contests prior for all holiday seasons. Contests excite users and since holiday seasons have more active users, contests can bring in more participants in those times. Provide the winners with exciting deals and coupons.
Use Images and Hashtags to Full Effect
When I say Images, I mean images specifically designed for each holiday theme. For instance, during Christmas, the Christmas colors, snow or Santa must be a part of your Images. Get as creative as you can. Do not miss the festive theme one bit. Change your display picture too to match the holiday theme. In this way, Twitter users will feel fresh when they go through your timeline. Also, remember to have fresh product images to share. It is better to avoid repetitive content during holiday seasons.
Find the right hashtags to engage. Luckily, finding the perfect hashtags during holiday seasons is easier than the regular times. Remember, the number of viewers and engagers on hashtags will be very high during festive times. So, use the hashtags wise and you will see a lot of new followers dropping into your page.
Showcase Chats and Replies
It can be simple positive feedback or a simple question answered. Do not mind projecting them in the timeline. When users see those interactions, they feel like more people are talking about the product. Regularly seeing feedbacks and replies convinces the user to try you. It also makes them feel that you are reachable which is very important.
Avoid False Urgency
Do not rush your customers just for the sake of conversion. This can help you for a short while but never in the longer run. Do not post an attractive advertisement around 10 o’clock and tell them the offer is only till 12 o’clock. New prospects will most often choose not to buy if you create false urgencies. So, always provide a good window for your users to buy from you during offer times.
Keep the Buying Experience Smooth
The key to holiday sales depends mainly on preserving the holiday mood. A customer can get agitated for the slightest of mistakes during holiday sales. So, have a hassle-free system ready before. For instance, you can delay delivery by a day during regular times and escape with it. But on holiday times, it can cost you a customer and things can get worse too. On the contrary, a smooth buying experience brings him/her to you again.
We guess now you are having a better idea about planning holiday sales. Social media success heavily depends on planning and quality content. Get both of them right and you will see your business flourish. Want to explore Twitter business opportunities further?. Check our blogs. All the best!