Keyword campaigns have always been an effective promotional strategy regardless of the kind of business account. This is a proven method in increasing followers and reaching more people. Though there are multiple strategies for marketing, it is completely worthy spending most of your time doing keyword campaigns. Usually, people do not use keyword campaigns to full effect. In this article, we will take you through the reasons why keyword campaigns are a gift to businesses on Twitter and wider perspectives on using keyword campaigns.
The conversion rate is very high with keyword promotion in comparison to other promotions. The reason is this. when you engage using a keyword promotion, you are engaging with the active set of people associated with your business. For instance, now a global sporting event is ongoing. If you are running an online streaming platform or a sports betting company or a sports news website, you can make full use of the keyword promotion. While France vs Portugal match is happening, FRAvsPOR is one of the many keywords that will be trending. People engaging in this keyword will be either watching the game or be wanting to watch the game. In this case, your online streaming platform can engage using the keyword and get more people to watch the game on your platform.
Consider these two Twitter accounts. One Twitter account is following Nike, Calvin Klein, and a few other fashion brands. Another account tweeted about the comfort of Calvin Klein trousers with the keyword #CalvinKlein. Which one of the mentioned two is your lead potential customer?. The answer is easy, isn’t it! In normal promotions, we usually target the former account based on interests. But with keyword promotion, we do not just target the account with a specific interest but also the most active and relevant accounts. Also, when engaging with the tweets in a specific keyword, we look more organic. If our promotional strategy is on point in keyword promotions. The account with which we engage will be in a better position to hear and believe us.
These are just the tip of the iceberg in keyword promotions. The amount of ways in which you can use keyword promotion is mind-blowing. Let me illustrate how effectively we use our keyword promotions and strategies to get the best engagements for our customers.
Power of Keyword Promotion with Tweetfull
For a usual business account, keyword promotion means them targeting the potential accounts that use the filtered and chosen keywords. While this is a good method, there are ways to make the best out of the good method. Here in Tweetfull, we have a well-worked-out strategy with which we get more accurate and specific about our targets.
How do we manage to achieve the most conversions and engagements? This is how.
In addition to the keyword, we analyze and decide on a variety of demographics for the best results. Let’s discuss a few of our methods that will help you stand out in keyword promotions.
There are always popular accounts in connection to any business. We decide whether to engage with those popular accounts and their followers or not, based on the goal of our promotion.
We do not just engage with our potential customer’s tweets. We go the extra mile. We do follow them and like their tweets with our extensive automated methods. This always excites a usual Twitter user. So, the trust and in turn conversion grows with this.
There is one thing a keyword promotion usually lacks. They do not always concentrate on just the tweets with the right sentiments. The engagements will happen on every tweet with the mentioned keyword. Imagine a user writes with disappointment about a product and you go there and hit them with your promotional tweet. Not the best of the ideas. Hence, we usually choose the sentiment of tweets with which we like to interact. Believe me, this is a much-needed attribute for a promotion.
These different criteria give more and more power to your keyword promotional campaign always. The parameters we use in keyword promotion is discussed in detail here if you want to have a read, https://tweetfull.com/keyword-promotion-tweetfull-knowledgebase
Are you not surprised at the amount of detail we can add to our usual keyword promotion methods? We are sure you are! Try using the strategies we discussed in this article to make your keyword campaign do the magic. Or you can subscribe to us to do magic for you. Either way, good luck with your promotions.