Twitter for business is simple. More impressions lead to more engagements. More engagements lead to more conversions. But how do you get more impressions? You need to grow more audience. A Twitter business account needs to grow its followers consistently to become successful in its online business venture. Growing audience daily needs constant effort. What kinds of effort are more effective? What are the best ways to gain followers? We give you five effective strategies to answer the above questions.
Plan Contests for Your Followers
This is one of the roads less traveled by business accounts. Running a campaign requires good planning and execution. Many do not try this because of the effort involved. But believe me, this is one of the best methods to grow your audience. This example will let you understand why!
Let us say that you run a $30 Twitter paid promotion. On average, Twitter promotions cost $2 per new follower acquired and around 50 cents to a dollar for every link click. The returns on your $30 are minimal. Instead, we suggest that you go for an alternative campaign. Ask the followers to retweet your content and click the link to answer a simple question to qualify for the contest. The retweet will reach the followers of your followers. Everyone gets excited about a contest giving gifts. More people will participate in the contest. In the campaign result, you choose one winner and gift a $30 PayPal voucher. The campaign would gain you more followers, more clicks and, also establish a positive sentiment about your brand. There is no doubt that the campaign would produce more than twice the result than a regular paid promotion.
An influencer knows their audience better. Every product will have a wide set of influencers who have established themselves. Of course, Kylie Jenner, Travis Scott, Elon Musk, and hundreds of famous names come under very famous social media influencers. They are not the influencers we are going to talk about. There are many micro-level influencers associated with each product. If you are not sure about the type of micro-influencers you need to use for your promotion, first look for popular bloggers and reviewers associated with your business. Once you find the right influencers, collaborate with them and promote your business through them. When the positive word comes from them, it is organic and authentic, and their followers will believe in your business. Since an influencer’s followers are usually filled with people who want to know about the business he or she is known for, they will also follow you because you are associated with the same business.
Follow, RT, and Follow Back
The oldest method in the book, still one of the most effective methods. Unlike Facebook and Instagram, small individual Twitter accounts do not get likes or followers, or interactions on their posts. So, the user will react to any activity in his or her account. When an account follows them, they follow back. When you retweet or like their tweet, they appreciate that. More often when you like or retweet their content, they check your profile too. So, do not mind following and interacting with an individual’s Twitter accounts. Also, be aware that your followers will be watching your interactions, so never overdo or make poor interactions. You can use automated tools like TweetFull to do those RTs, following and liking the potential customer accounts. Since automated tools have a well worked out strategy, they are more effective in executing the discussed strategy.
Use More Visuals
Images, videos, and GIFs always get more interaction than textual tweets. Followers love to consume expressive content. Visual contents are not just expressive, they also help in many other ways. For instance, you can choose a few specific colors and templates to repeat over your posts, and over time, they become your trademark in a follower’s mind. As an additional tip in enhancing the visual side of your posts, always remember to add your brand logo or name in every post you share. In this way, followers will find your account more established. When a Twitter user’s trust is won, it leads to conversions. Also, do not forget to get your profile verified. It is a proven fact that verified profiles get more successful in acquiring more followers.
Responding to every mention is important. There is just one key point that you need to remember while responding and interacting on Twitter. The response must always look like a response from a human. You can have an automated reply system. Even in that case, configure the automation to provide specific replies based on the user query. People love responsive businesses. Prompt responses make the business closer and more accessible to the consumers. When you continue the practice of responding regularly, you will automatically see a spike in the number of followers.
We have given you the best and tested strategies for you to grow your followers. Start executing the discussed ideas. Always have a realistic goal in increasing followers. Review at regular intervals. We wish you all the best from TweetFull! Start growing your Twitter family!