Back in 2013, before Tweetfull was born, we were struggling to grow our brands. We had several businesses built up, but we didn’t have any experience in marketing. We were great in creating products, but not great at selling them. We focused too much on creating the perfect product but neglected the part where we have to reach out to our customers. We had this belief that if the product is good enough, it will sell itself.
And boy was that an expensive mistake!
At that time, social media was the new chief in town. So we went to do social media marketing, and Twitter was the platform that we used. There were still struggles, but we saw a lot of opportunity.
And that’s where the idea came in. What if we made a software that can help us grow our brands here on Twitter? And in 2014, Tweetfull was born.
This project gave all our businesses growth that we didn’t even expect to work, because no one really did it at the time. So we started to share it to the world.