If you are looking at ways to take your social media performance to the next level, then making best video contents is something you should not miss. Social media is now seeing the peak of video content.
Indeed, video contents are used to distinctly differentiate the quality of social media accounts these days. Making great video content needs time and effort. A lot of people are not ready to invest time and effort and hence take easy routes. But from our experience, we can say to you that the time and effort spent on video contents are totally worth it. They can bring in more engagements, followers, and conversions if done right.
Promoting video content is an interesting game in itself and we will be publishing a blog on the same soon. Today, we focus on creating the best video contents to win your audience. We will now take you through the ‘must knows’ and best ideas and recommendations to make the best video contents,
Know The Ideal Video Length For Your Business
The first step in making video content is to decide the average ideal length for your videos. Each Twitter handle could be from a different business background and hence there cannot be a single ideal video length for all. Decide the kind of content your video will carry and analyze similar account contents to get an idea of it.
In a recent survey conducted with a good chunk of marketing experts, more than 50 percent voted that videos less than 3 minutes are the ideal length for content creation. Our suggestion for any business will be to restrict videos to less than 2 minutes unless there is a real need for lengthy contents.
Content Idea For Videos
To grab the attention of a user for at least a minute in a video, you need to be making interesting videos consistently. Of course, it is never easy to find the best content ideas regularly. In cases where you need help, use the below content ideas,
- When a topic is trending on Twitter, there are chances that at least half of the Twitter users see any tweet related to a famous trending topic in their timeline. Look for such topics and create videos that can irk people to watch your video.
- Get close to your followers. You will find topics/scenarios which everyone would have come across and concentrate on such topics. Look for your business and such topics intersecting in some place and those can become your hit contents.
- Make perfect videos about your business or your product. It is hard to keep people interested in this kind of video in comparison to other topics. But then, this category of videos is important and you need to concentrate on the perfect content when the video is about your product.
Show Variety In Your Videos
We do not mean variety in your content, but in the video type itself. It is no secret that the shortest videos get the maximum reach. So, always create short clips of less than 30 seconds for your audience. Needless to say, make people laugh, emote, and enjoy your video. These are crowd pullers. When you make such short videos, we recommend you use a horizontal format instead of the vertical one.
Videos ranging from 1 to 3 minutes are commonly used too. Quality in your videos is the best way for such videos to hit the best engagements. So, maintain the content quality and also maintain a brand image in such videos. Consistently concentrating on quality content will bring a lot of organic followers to your account.
Have Go-To Videos With You
As we discussed throughout the blog, video content takes time and effort. To keep up with the pace and be consistently active on social media, we recommend you to have a category of videos with you that requires little time in creating and can be used when needed.
What kind of videos do we talk about here?
There are a few categories of videos that can come in handy. One such example is live/ real videos. There will be interesting funny videos or live recordings from real-life events, you can take them and add a bit of creativity and can produce viral tweets.
You can use ‘how to?’ of your product/ business with simple screen recordings. A few neat edits can make screen recordings a lot better. There is audience for such contents.
Use famous videos from other accounts. Never, never forget to credit the owner of a content you use as it can land you in trouble. Even if you are a small business account, maintain this healthy practice.
We believe that you now have a better idea about creating great contents for your video. Of course, effective promotion techniques can bring you a lot of audience for your video contents. Soon we will be posting a blog on the best promotion practices for video content specifically.
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