Twitter Events boast a high conversion rate for a lot of businesses. This is because, naturally, if someone is attending an online event, he/ she is expected to have an idea of the event and what the event can offer them. Thus, prospective customers will be more on the event participant list.
But the tricky part is to make people participate in the event you organize. Building a participant list for your event is a tough job. People would not invest their time in an event unless there is something of interest to them in the event. So, in order to grow your customer list and sales through an event, you need to lay the correct groundwork building to your event. In this blog, we are going to outline a few efficient ways to build your audience for the events you organize.
What Do You Offer?
The key to success for an event depends on what the benefit of the event would be to the participant. If you are organizing an event to sell your product/ subscription/ or any similar thing, then you need to give solid reasons/ benefits for the event participants over the general audience. Or in cases where you are just selling an idea or organizing an informative session, you need to advertise with the benefits with the knowledge you share.
For instance, consider you are hosting an informative session on the stock market and is expecting for people to subscribe to your paid channel for similar lessons. In this case, you can share tweets like, “How to find the stocks with more than 100 percent returns in a year?”, “Want the best indicator to forecast markets?”.
The above statements reveal what you offer and also add a huge value to your event. People will look forward to your event to know about the multi-bagger stock and the indicator.
Have Interesting Guests
People will be more interested to see multiple people from the same community participating in an event. In that way, people tend to believe that there are not just joining an event aimed at selling, instead, they will see that as a place for knowledge gaining.
So collaborate with influencers, similar businesses, or famous people in the same stream and have them as a guest at your events. Concentrate on collaborating with people more than business handles. Obviously, this will also attract people from your guest’s follower lists.
Promote A Unique Hashtag
Prepare a long-tail hashtag specific to your event. Start using the hashtag at least once a day from a few days before your event. Make sure the hashtag you create carries a fair amount of surprise and your event branding.
When your follower regularly sees a long-tail hashtag in his timeline, it will irk his interest in knowing what it is about. This natural interest we create in the follower will make him/ her participate in the event to know more. If used right, hashtags can be as effective as an attractive event title in landing audiences.
Host A QA Session
Your followers may have many queries about your event. It is important for you to answer their queries in order to win their presence. Before any event, we recommend you to conduct two QA sessions.
In one session, use a hashtag and run QA session in tweets. Encourage your followers to ask questions about the event and answer them. In another session, conduct a Twitter Space and answer the questions raised in the space. Always plan to have a lighter conversation when you host a QA session over Twitter spaces.
Conduct interesting competitions. When running a competition, plan the competition, winner prize, and the competition methods in advance. Acknowledge the winners in the event.
Make sure that the competition has something that leads to the event. You can also use these competitions to elevate engagements. Always maintain the scoring policy, winner decisions, and all such competition related information in public. This will save you from backfiring when someone or the other tries to accuse you of unfair conduct with competitions.
As we already highlighted, events are one of the best ways to acquire customers. But also, it requires efforts from your side to keep the event and the related promotion successful. We hope the strategies mentioned in this blog will help you to plan your future events better.
Our suggestion will be to run an event at regular planned intervals or on special days. If you run competitions more often, then your followers will find them boring. So always maintain a healthy interval between each competition.
Of course, you can employ the strategies you believe will be successful in addition to the ones mentioned here. Check out the free trial to increase your Twitter audience