Visiting and cleaning your Twitter following list is an essential action for any Twitter account. Business accounts specifically need to do this at regular intervals to maintain the right image.
You might wonder why would the accounts you follow should matter to anyone! Well the truth is, people judge your account based on your followers list more often than not. There may be accounts you would have followed for different reasons. For instance, you would have followed some for promotions. A few because of similar interests, and a few others because you know them personally, and so on.
Irrespective of the reason you followed, you need to revisit them and remove the accounts which no longer need to be on your list. When you do this activity of unfollowing accounts, you need to have an idea of where to start and how to plan this. Here we have attempted to advise on the kind of accounts you need to concentrate first for unfollowing,
Unfollow Inactive Accounts
According to various reports, Twitter approximately has almost 20 percent inactive accounts at any point in time. When you follow inactive accounts, they simply do not serve any purpose. Visit your followers’ list and see the accounts that did not tweet for at least a month. When you see such accounts, you will know if there are chances for those accounts to be active again. If you do not feel there is a chance for that, simply unfollow them.
For accounts that follow a lot of users, this process can be tiring to be done regularly. If you are one of those accounts, you can go for the automation tools available to serve this purpose. Automation tools can easily analyze your followers’ list and can unfollow Inactive accounts.
For starters, you can check Tweetfull’s 7 day free trial and see how it can remove inactive accounts linked to your Twitter account.
Unfollow Controversial Accounts
If you see any account you follow posting negative or controversial tweets, unfollow them. People more often will believe that if someone follows such an account, they share their views too. Any kind of negative image like this can affect your business and brand.
To seasonally filter such accounts, you can search through your followers lists with keywords in their tweets and interests. Unfollow accounts whose tweets or interests have controversial opinions or comments.
Maintain A Healthy Follower To Following Ratio
Always set a maximum follower count for your account. Because, if you follow a lot of accounts, a user would look at you as a regular promotional account.
For instance, if you follow 1500 people and 3000 people are following your account. Then the first thought for any Twitter user will be that you have improved your followers count by following other accounts. This is not a positive view.
So, based on the number of people who follows you and the kind of business you do, arrive at a follower count limit for your account. Check at regular intervals and if the number of people you follow crosses the count, unfollow a few. We recommend you maintain a ratio-based approach. Like, you can decide to always have the followers to the following ratio to be more than 10:1.
You can also use a fixed count like a maximum of 100 or 200 accounts to follow based on your business.
Unfollow Irrelevant Account
After your initial screening of inactive and controversial accounts, this is the next layer of improving your following list. Unfollow accounts that are not connected to the business you run. It can be a celebrity account, any other business, or accounts of individuals you would have followed during past promotions.
Review those accounts and decide if they really need to be in your followers list.
Remember, the lesser people you follow, the better your account look.
Use Twitter Automation Tools
Automation tools are one of the best solutions to handle your followers list. They usually take care of following accounts and unfollowing them at the correct juncture.
Usually, business accounts are meant to have a lot of followers (unless it is a small business). In addition to maintaining the followers, the account also needs to grow. In those cases, Twitter Automation tools like Tweetfull gets very useful. They take care of the bulk of the workload. With automation algorithms and Artificial Intelligence by their side, these tools can improve your Twitter account and business drastically.
Little improvements like maintaining your follower count also add an impact to your social media presence. While a follower account does not directly contribute to increasing engagement, it does help in converting an engagement to your follower.
When a user enters your profile, in addition to the bio, DP, and pinned tweet, the following and follower count also impact his decision to whether follow this account or not. So,