Exciting times are right ahead for Business Twitter. Last year has been wonderful for businesses looking for opportunities and this year also will be no different. The opportunities are plenty and we have taken a resolution at Tweetfull to equip you in the best ways to make use of Twitter features and opportunities through them.
Read our previous blogs to have a recap of all new Twitter features launched last year. We have discussed a lot of techniques and methods to grow your Twitter presence and business in the last year. In this blog, we try to recommend you a few good habits you need to grow and consistently follow to make your business a superhit in 2022,
Create a Twitter Calendar
Planning and consistently executing the plan correctly is very vital if you want to succeed on Twitter. Many business accounts overlook the importance of planning considering the effort it will take. But the truth is, planning gets easier with each growing day.
So, the right thing for you to do now is to plan your Twitter activities for the year. Decide the kind of promotions you need to do each month, plan your advertisement budget, campaigns and even prepare weekly planners where you decide the number of tweets and timing of the tweets for each day.
Start Twitter Newsletter
Last year, Twitter partnered with ‘Revue’, a popular newsletter service. Now, with ‘Revue’, you can straightaway start creating attractive newsletters for your business and publish on Twitter. Unlike other new features launched last year by Twitter, Revue has not attracted a lot of Twitter users yet.
Exactly the reason you need to capitalize on the opportunities there. With regular newsletters, you can make your followers aware of your business and other attractive things about your product. Our advice will be to release a newsletter every month for large businesses. For small businesses, one newsletter per three months is decent.
You can always use your recent newsletter for promotions regularly.
Always Respond Your Mentions Quicker
It is no secret that customer satisfaction is the root of all business success. If your business needs to thrive and succeed through Twitter, the key is to be responsive to your followers as much as you could.
Set up a dedicated customer support account to answer queries if your business is a large one. Regularly review your average response time and improve. Automated responses are also fine as long as the message is not too generic.
Give a New Look To Your Twitter Profile
A new year is a good reason to choose a new look for your Twitter. Review your Display Picture, Cover Picture, Bio, Pinned Tweet, etc. See if they are recent or old. Change all the old ones to new images.
An updated profile always leaves a positive impression in the follower/ prospect customer’s mind. Also, remember to use the colors closer to your brand image in all the pictures you use.
Explore Twitter Spaces Morrreeeee
We have repeatedly advised all our followers to regularly tap the opportunities available through ‘Twitter Spaces’. ‘Twitter Spaces’ is one of the most successful launches from Twitter in 2021. There have been periods where Twitter was buzzing with Spaces.
In this new year, try to explore, create and participate more in Spaces. Spaces can attract a lot of audiences who are not your followers too. Hence, Spaces is one the best places to present your product to the Twitter world.
Convert Your Twitter Account To A ‘Professional Account’
Twitter recently launched ‘Twitter For Professionals’. This is a free service aimed at businesses flourishing through Twitter. Read our recent blog on ‘Twitter For Professionals’ to know the steps to be followed to make your account professional and the advantages of a Professional Twitter account.
With a Professional Twitter account, your followers will be able to distinguish your account from other Twitter accounts. Also, you can personalize the look of your account to a greater extent to showcase the most relevant things.
Regularly Review Twitter Analytics
Twitter analytics is the report card to your performance on Twitter. From your analytics, you will be able to clearly see what worked out and what did not. Based on the observations in Twitter analytics, you can start concentrating on what works well.
From this new year, make Twitter Analytics review, a part of your regular schedule. Make time for it in your calendar and improve each growing day.
We see this new year as a year of opportunities for online business communities. Last year saw businesses getting more relevance in popular social media tools and this new year is expected to take them to new heights.
Opportunities are plenty and we have made our resolution to inform our audience about all new opportunities. Keep visiting our blogs to know all new launches and features of Twitter.