Direct Messages (DMs) are the best way to get the attention of a Twitter user. But that comes with a catch. You wrongfoot a little while creating a DM and you will look spammy and bot-like. Both are underwhelming for any Twitterati.
For a Twitter user to act or interact with a Twitter DM, the Direct Message has to be organic, personal, and impressive. So how to write a DM that is most impressive? Also, writing one Direct Message can be easy. But writing and sending Direct Messages to all your prospect customers one by one is a near-impossible task. That is why we automate DMs based on our needs.
There is a lot of key details to be taken care of while setting up an auto DM. So, what are they! And how do we set up an auto DM? Well, this blog post will answer all the above questions.
How to Set up an Auto DM?
Twitter will allow you to send Direct Messages to people you do not follow. It also allows you to send a message to a bulk of users in one shot. But, setting up the conditions when a DM needs to be triggered and the choice of Twitter users who should be receiving the Direct Message cannot be configured in Twitter.
But worry not, various Twitter automation tools help you to configure automated DMs to the fullest of your preferences. All you have to do is to link your Twitter account to the automation tool and then input your preferences of the target audience and your auto DM message. If you are looking for some help here, use Tweetfull’s free trial and set automated DMs for your followers.
Writing a Good Auto DM Message!
Well, this is the most tricky part. You need to be absolutely spot on in writing your DM. If you are not, then you will look like a ‘just another spam message’, or a ‘just another bot’, or a ‘just another promotion. Escaping the trap of looking like one of the above three is the key. So, how to do it? Here are a few points you need to remember while composing your DM tweet,
- Keep your message as short as possible. The first impression of your message starts there. If a Twitter user opens your DM and sees a lengthy text, he will immediately ignore the message instead of reading it. Yes, Twitter does not have a word count limit for DMs like they do for tweets. Still, do not take that liberty. Keep the message as short as possible.
- Try to make your message feel very personal. You might be wondering why an automated DM needs to look personal. But believe us, this is a very important tactic. A user does not see an auto DM as an advertisement. He will see the message as an interaction. So, it is vital to prepare your message like an interaction. There are a few things you can follow to make your message look personal. First, start with a friendly greeting and always use the name of the Twitter user to address him at the beginning. If you are using a Twitter Automation tool, you can configure the tool to always use the name of the Twitter user.
Next, make sure your message carries a sense of excitement, or in this case, any kind of emotion. Because if you miss this and write an imperative message as your DM, the user will not find the personal connection which is very essential. Eventually, without the personal connection, your message just looks like a plain promotion.
Also, give them reasons in your DM to believe in what you say. Advertise what and how your product can improve their already existing system or a problem. The stronger you make the point, the better your chances of the user interacting with your account.
The Do Not’s in Your DM Writing
There are a handful of cliched ways of writing a DM that you must carefully avoid to succeed with your DM promotions. Those are,
- Do not use link shorteners in DM messages. We usually recommend you to use link shorteners in your tweets. But avoid them in DMs. Because when a user sees a shortened link, he might not know the website where he will exactly land. More users will think that it could be spam and would not click the link. Hence, provide the entire URL in DMs. In this way, the user will trust your link.
- Do not just sell. Do not devise your whole tweet with one agenda of selling your product. You will look desperate and that’s not a good impression.
- Avoid providing external links in your DM. Shopping on Twitter has reached new levels and now you can sell any product on Twitter itself. So, navigate the user to your Twitter homepage and then attempt to send him to your website. Do not just try to send him to an external link in a DM.
We hope we have outlined all the best practices needed to be followed while writing an auto DM message and the way to set up auto DMs. As we said already, DMs are one of the best ways for a business to reach its customer. So, make good use of DMs for your promotions. Check our blog to stay updated on all the useful features of Twitter. Also, check out our Twitter followers growth tool to expand your Twitter reach.