Twitter is home to millions of businesses now. In an environment where the smallest local store to the biggest business giant is trying to create a social image for themselves, it is not easy to build value around your brand. Yet, it is important to establish yourself as a trusted brand to let your business grow online.
So, how to stand out and create a solid image for your brand? Well, there isn’t just one trick you can use to create your brand image. Instead, there are a lot of things you need to do right consistently in the longer run. Well, these efforts will be indeed rewarded when you have built a brand image for yourself.
A trusted brand online will see their customer grow constantly. In this blog, we try to focus on the best practices you need to be following on your Twitter account to build brand value around your business,
Reflect Your Brand in Your Display Picture
Your ‘Display Picture’ will receive the most impressions than any other part of the profile. Because everyone who sees your tweet can notice your display picture. So always choose a display picture that is very relevant to your brand.
If you are a business existing for some time, always improvise the logo which you have already designed for your brand. Since the display picture will look small in a follower’s timeline, cleverly design your profile picture in a way it draws attention.
Twitter suggests a 400 x 400 dimension as the best dimension for your display picture. So, try using an image close to that dimension. Also, remember to always use high-quality pictures as your display picture.
Regularly Update Your Header Image
Imagine you create a banner to display in front of your physical outlet. You will be trying to convey the most important and exciting information through the banner right! That is exactly the mindset with which you should be starting to design your header.
Always update your header regularly. While designing, try to maintain a common color combination and font style to establish a pattern. Patterns are always important to establish a brand. Try to highlight the recent offers, new collections and, other similar happenings in your header. For instance, last week, your header must have been about the Christmas offers, and this week, it must be about the New Year sales and offers.
Choose a Perfect Display Name
After your display picture, the display name catches most eyes. Remember anyone who wants to mention you will be noticing your display name. For a business, the key is to have a display name that makes them look authentic first.
But just looking authentic is not enough. Think of all the unique ways to grab the attention of the user. If you can think of a two or three-word display name that is catchy, it can help you draw more attention. But also, do not overdo while you choose a display name. The key to an impressive brand display name is the authenticity and simplicity in the name.
Maintain a ‘Complete’ Profile
More complete your profile, the better your brand looks. Unclear of what I mean as ’Complete’? Well, I will clarify. There are a lot of simple fields and a variety of small information you can add to your profile. A ‘Complete’ profile is one that has provided most of the details correctly.
For instance, your Twitter account must always have your website link on your profile page. Address of your office location is another such information. It might not be useful for all of your profile visitors, but it establishes a positive brand image around your business. Write your contact number, email id, a small ‘About your business’, and similar details in your profile.
In this way, if a potential customer has a doubt or needs more details, he can directly make use of the available information.
Pin a Wise Tweet to Your Profile
Usually, a pinned tweet in a Twitter account will be the most viral tweet of an account. For a business, it does not have to be that way. Pin a tweet that best reflects your business.
A pinned tweet is not about making a sale, it is about sending a message about your brand. You can use a good review of your product, or your employees’ stories, or your business coverage in any outlet, or any goodwill activities, etc. Primarily, your pinned tweet should give a very good vibe about your brand to your followers.
In this blog, we have concentrated more on building a brand value around your business than about making a sale. If you want to know about the ways to use Twitter to succeed in business and have missed out on our previous blogs, here are a few blogs for you to improve your business in Twitter,