It is no secret that all social media giants including Facebook, Instagram, Twitter, Youtube are continuously trying to become an active shopping destination. Among them, Facebook’s Marketplace is doing reasonably well. We also saw Twitter’s intention when they launched ‘Shop Module’ to its users. ‘Shop Module’ garnered positive reactions from a wide range of audiences.
However, ‘Shop Module’ is just a precursor to Twitter’s grand plans. Twitter’s Live Shopping is now here, and this is as exciting as it could get. The initial announcement about ‘Live Shopping’ on Twitter came last November and indeed, Twitter’s collaborative event with Walmart provided us glimpses of what is to come.
From last November to this date, there have been several advances and here we try to give you guys a useful informative guide on Twitter’s Live Shopping feature.
How Does Live Shopping Work?
Imagine your regular shopping experience. What do you do! You walk in a store, look through the products on display, you add the products you need to a cart, ask queries to the shop-worker in case you got a query, and then, check out and pay when you are done.
That is exactly what you will be doing through Live Shopping on Twitter through live stream. There are also other advantages you will find when you start shopping through ‘Live Shopping’. For instance, you can virtually take any friend, influencer, or an expert with you to shopping. Sounds fun right? There is a lot more to Live Shopping.
Perks of Twitter Live Shopping Over Traditional Shop Visit
Anything done through technology offers more scope. Shopping is no different too. There are a few perks on Live Shopping over regular shopping methods, we will list a few of them,
- You will be more aware of the offers, freebies and other advantages which you might miss on a usual shopping. In Twitter Live Shopping, the shop owner can list the offers through easily accessible banners.
- You can shop in groups with ease. Twitter Live Shopping will have a chat window enabled. You can have discussions with your friends while shopping or with fellow shoppers too. It can be a lot more fun.
- Live Shopping events can become the trend for the future. Shopkeepers can present their products, launch new products and, even have QA sessions with their customers in Live Shopping.
Walmart is already the frontrunner to make full use of Twitter Live Shopping and see what William White (Chief Marketing Officer at Walmart) said about Twitter Live Shopping in November,
“Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable live streams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained”.
Needless to say, the event was a success. This year, we will see Twitter Live shopping become more prevalent.
Next Key Updates to Look For
In order to have a seamless shopping experience, Twitter is bringing in a few enhancements in the coming days. The most notable ones of them are,
Shop Module Is Getting Updates
Shop Module is now available for limited users only. But the good news is Twitter will be extending Shop Module to a wider audience in the coming days. Also, there are a lot of minor upgrades that Twitter is doing to the Shop Module in order to incorporate Live Shopping through the Shop Module.
Twitter Shopping Manager
Twitter Shopping Manager is one of the key features in Twitter Live Shopping. This is expected to put Twitter ahead of its competitors. The Twitter Shopping Manager will help the sellers to personalize, revise and, improvise the product catalogs. In simpler terms, it helps the sellers to decide and design how their product and account will be to the regular followers.
These are just initial inferences from Twitter’s statement on Live Shopping. We expect Twitter to have much more innovative add-ons to Live Shopping when the feature goes live.
By the initial look of things, Twitter Live Shopping looks to be a very exciting and refreshing feature. Twitter Live Shopping has the necessary key advantages to make the feature stand out from the rest of the competitors. But will Twitter Live shopping be successful? We need to wait and watch. We would say that the product will still need a few more cutting edges before it is rolled on to a wide audience.