Social media is where ‘buyers meet new sellers’ in the current world. Not just in the US, but across the world, people tend to give a chance to a new online business when they find the business or their product likable. Indeed, the future of shopping through social media is full of hope.
Social media experts are expecting online shopping on social media to triple in the next four or five years. If you are a business trying to bring customers to your business/ product, then you must concentrate on setting up your business professionally on Facebook, Twitter, and Instagram.
Twitter has understood the scope already and is offering more space for businesses to establish themselves. In this blog, we have talked about the ways you need to set up your Twitter business profile and the beneficial features to boast your business,
Build A Professional Looking Twitter Profile
People need to know the difference between a normal Twitter account and an account opened as a dedicated seller. When you project yourself as a dedicated seller, you need to have a Twitter account set up like that.
We have already outlined how to set up your Twitter account for business purposes. Read this blog – Brand Your Business With Twitter and set your Twitter account accordingly if you have already not prepared your business account.
Set Up ‘Twitter Shop’ For Your Account
Twitter has rolled out multiple features to support business doers. One of the most useful of them is ‘Twitter Shop’. This feature lets a business owner to list a maximum of 50 of his/ her products. When someone visits the ‘View Shop’ option, they will be able to see the products and can even initiate a purchase.
Right now, this feature has not been noticed and utilized by most sellers. So, if you are a local business, then this option can massively boost your sales.
Do Product Drops
For Beginners, ‘Product Drop’ is a feature that lets you give a sneak peek into the product you are going to put up in sales. It is very similar to the ‘Upcoming’ tabs you see in the music and movie streaming applications. A ‘Product Drop’ can get your followers interested if you do it right.
An element of waiting enhances user curiosity and that is exactly what we are trying to achieve here. Your follower viewing your ‘Product Drop’ can click on the ‘Remind me’ button on the ‘Product Drop’ tweet. Upon doing this, they will receive a notification on the day the product gets released.
Currently, only selected businesses are allowed to do ‘Product Drops’. This is because Twitter is trying to roll out the feature in a scheduled manner.
Give The Experience of Live Shopping to Your Followers
This activity indeed consumes time and effort. But well worth it. Schedule Live Shopping events at regular intervals. Plan also the promotions for the events. Because if you do not have enough audience while you conduct ‘Live Shopping’, a considerable amount of effort could be wasted.
We recommend you see how popular brands do their ‘Live Shopping’ sessions. This is all about giving your prospective customers a new experience. Collaborate with influencers for ‘Live Shopping’. Influencers will bring in more audiences.
While planning for a ‘Live Shopping’ session, make sure that you choose very few products to present and explain. You can show the audience the range of products you have. But overloading a follower with more will lead to loss of interest. Also, your best products could be overseen in such circumstances.
Add Shop Spotlights
Carousel ads are becoming crowd favorites in the recent past. The effortless swipe displaying multiple images is now becoming a more common option for promotions.
Twitter now allows you to add such Carousels to your account. Through Shop Spotlight, you can add a maximum of five images of your same product or five different products. This carousel will be given more importance in comparison to other parts of your profile.
A user can click on an image in the Carousel, and he/ she will be taken to an inline page where they can find more details on the carousel. Place your famous products in the Carousel and if your innovation is spot on with Carousel, then your sales will get better.
As we have already highlighted, Shopping and selling on Twitter is getting better and better. So update yourself with all the latest improvements in shopping on Twitter to beat the streets. Doing that will definitely give you rewards.
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Got any questions about Twitter promotions? Feel free to write to us in the comments!