Twitter Analytics – Five Key Performance Stats To Concentrate

Twitter Analytics is a gift of a tool for anyone who is looking to improve their profile performance in all aspects. In case you are not aware of what Twitter Analytics is, Twitter Analytics is a data driven tool that tracks all Twitter activities and provides us with data and insights for users to look upon and work on.

There is no special permission needed for Twitter Analytics. If you have a Twitter account, you can simply use the same credentials and open Twitter Analytics, and view all data associated with your account. In this blog, we have tried to bring you the data points available in Twitter Analytics with the most value. Among the large sets of data available, you can concentrate on the below data to have great insights and make wise decisions about your Twitter performance,

Engagement Type

We all measure a Tweet’s research by common metrics like Likes, Retweets, and Impressions. But there is more to it. If you are to write tweets that bring you maximum audience and business success, then you need to know the kind of engagements you attract and the efficiency of the engagement.

For instance, if you are tweeting an offer on a product you sell, you need to focus more on the website clicks and the actual sale numbers on the clicks made. Based on that, you will know whether you have to improve the offer or the quality of your tweet composition.

Ideal Tweet Length

If you have read our previous blogs, you will know that the length of a tweet matters to amplify engagement. There is no ideal tweet length for maximum engagement for all accounts.

Of course, the numbers vary with each category, demographic and other facets of a Twitter account. You can use Twitter Analytics to know the tweet length that gets the most engagements for you. With Twitter Analytics, you can compare the engagement results of tweets with different tweet sizes and find the ideal size for your future posts. For most of the business accounts, the ideal tweet length will be around 90 to 120 characters.

Tweet Reach Percentage

It is no secret that each of your tweets can have a totally different kind of reach based on an array of reasons. One of the best ways to measure the performance of your tweet is to see the percentage reach. This data is available for all accounts in Twitter analytics.

This is simply a number representing the percentage of your total follower visit to each of your tweets. When you go through this data for all your recent tweets, you will easily be able to find the type of tweets that works out for your account. It can be a media tweet, poll, textual, or any other kind. What works for you in the past will work for you in the future too. So, you can concentrate more on the content similar to your successful tweets.

Check Your Monthly Performance

Twitter Analytics will have your account’s monthly performance details of each month. Month on Month growth numbers will help you to identify and measure your success. Also, there is a great advantage when you have large data sets to analyze and understand.

More the data, the lesser the chance of inconsistencies in data. Consequently, when you make inferences based on monthly data, the understanding will be more accurate.

One more tip, when you analyze monthly performance, you will be able to see specific patterns in terms of engagements, follows, etc. When you see such patterns and trends in your performance, concentrate more there to find the reason behind them. You will find very useful information this way.

Video Performance

Twitter algorithm naturally enhances the engagement of accounts that generate good engagements in videos. Video content comparatively needs more effort and hence it is very important to know if the efforts are channelized in the correct way.

To know the performance of your video, the help of engagement numbers can be limited. In ‘Twitter Analytics’, you will be able to see how many people are actually seeing your video fully. This is a key metric to improve if you are serious about succeeding in Twitter as a business.

If your videos manage to garner a lot of views, eventually your account starts growing as the Twitter algorithm naturally will rank your profile better than your similar counterparts.

Conclusion

Twitter Analytics contains a lot of data. Consequently, there can be countless interpretations of the massive data available. We have discussed a few key data that can be useful for all kinds of Twitter accounts. There is more Twitter Analytics can offer if you invest your time and explore. 

Meanwhile, check our Twitter growth tool.

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