Building an audience on Twitter is just the first step in business marketing. The next important step is to convert the audience into customers. To do this, the respective Twitter account must already have a proper working plan for conversion. Twitter users are usually ready to find new business on Twitter. If you manage to present your business in a simple and accessible manner to them, your chances of conversion increases. Generating a lead from a normal engagement is an interesting playground. We present you with 3 impressive lead generation strategies that are sure to work out for any business,
Use Direct Message Cards
Statistics indicate that Direct Message cards generate 43 percent more conversions than a regular tweet. Direct Message cards help a business to get personal with their potential customer. That’s why DM cards carry a better success rate.
Using a DM card is a fairly simple process. You create an attractive ad with the best engaging content. At the bottom of the content, provide a compelling reason for the Twitter user to interact with you. Once he clicks the ‘Conversation button’ in the tweet, you are going to be in a private conversation with him.
Private DMs let you interact with your potential customers personally. In this way, he will be more ready to listen and your chance of conversion is high. Since a business promotion can land a lot of private DMs, configure your account in advance to handle interactions. Chatbots will help you carry out the interactions better. So, configure chatbots before proceeding to create ‘conversation button’.
For instance, if you are providing phone services, prepare an advertisement that talks about how exciting your new plans are. Have your conversation buttons like ‘prepaid’, ‘postpaid’, and ‘data’. When a user clicks on one of the conversation buttons, you have him in your DM with an idea of the kind of plans he likes. If he has chosen the ‘postpaid’ button, introduce him to all your new postpaid plans. Since we will be able to privately get in touch with our potential customers, we are in a better position to convert them into your customer.
Use Conversations for Lead Generation
When you engage in conversation with Twitter users, more often, they will check your profile. So, always have a blockbuster pinned tweet. A good pinned tweet makes them read your tweets further. Pinned tweets can also help you land them on your website.
Look for conversations where the scope for conversion is high. Drop a reply message to accounts that tweet relevant to your product. Try to build a situation where you make them have a look at your product. Always provide them with an easy action to do – like click a link, or vote, or anything similar in the conversation. They help in better engagement and conversion.
To keep a tab on all the conversations with specific keywords, schedule notifications. You can also get the help of automation tools in finding the tweets you want to interact with.
Conversations do not have to be only with the usual Twitter accounts. Influencers and promoters related to your product can also help you in generating leads through conversations. Plan conversations with influencers and execute them in the best time slot. Make the conversation cheeky and interesting for the onlooker. When the conversation is positive about the product, it will interest the user to check your account and product.
Provide Offers and Run Campaigns
Giving an attractive offer helps to a great extent in generating new leads. Offers make your followers have a look into your product. Plan a good offer and run the promotion and your conversions will be on the rise. Make sure your offer reaches most of the prospective customers. Promote your offers to not just your followers, but also to your competitor’s followers.
Campaigns are similar to offers. But they are more effective because campaigns not only improve the conversions, they also improves popularity and engagement. Always ask the target users to follow and retweet your content to participate in campaigns. Your campaign’s success depends on the prize you offer. So be calculative and have a reasonable prize for the winner. Campaigns give you repeated participants. So, schedule campaigns and run them on a regular basis.
Both offers and campaigns, if rightly executed, yield valuable leads.
Apart from the above-mentioned techniques, there are a few other things that are important for lead generation. Check our blogs to know all the strategies you need to follow and the best practices for your Twitter marketing. Always remember to stick to your strategies and make them a habit. Good marketing habits take you a long way in Twitter.