Engaging your audience is the act of interacting with your followers using different means. It is a way to keep them updated on what you’re doing, and also it allows them to participate in your timeline through various means. This is of great importance in Twitter, especially for businesses and social media marketers, for they stand to enjoy the benefits it comes with the Twitter engagement.
The different ways that users or customers can engage with you on Twitter is through;
- “Favoriting” your tweets
- Responding to your tweets
- Mentioning you in other tweets
- Clicking on your links.
Benefits of Twitter Engagements
When you have more Twitter activity on your account, then you stand to benefit in multiple ways. Some of the things in store for you include;
- More sales for businesses if you are a social media marketer
- An increased number of followers to your account
- Enjoy the power of reviews of your services
- Opening up of conversations since there are multiple opinions from the followers
- You get businesses as well (working for brands)
- Multiple retweets on most of your tweets
- Rank higher in the recommendation from Twitter algorithm
- Increased chances of account verification.
Now that you’re aware of the benefits of creating a good Twitter engagement, we must consider how you can engage your audience. The main objective of making these Twitter activities is for you to be respected, recognized, established, popular, and essential. Without a doubt, the number of followers matters a lot because it tells you how many people you can reach out to with your posts. It’s all about having a consistent number of users who are willing to follow up on your content.
As much as followers matter, the engagement rate is more significant. That a look at this scenario: there are two Twitter users. One has 100 followers, and the other has 10000 followers. Ordinarily, it seems that the latter is more productive and well known to many people, right? But let’s head on to the engagement level. So both have only 20 followers with who they often interact. From another angle, it now seems that the user with 100 followers is more interactive because 20% of his/her users engage with him. However, the one with 10000 followers has a 0.2% engagement rate.
The engagement draws out how much interested people are in your content, how they enjoy what you share, and the impact of your posts. The higher the engagement rate, the better results you can get, and drawing back to the benefits, the more you can enjoy them. So Twitter engagement is so meaningful, but how will you achieve it? Are there changes or many new inclusions into your account that you can bring in to make the situation even better? Read on to find out.
Tactics to Engage Your Audience in Twitter
Engagement on Twitter is significant as it provides room for you to build a relationship with your audience. Not only do you get the followers to participate in all your posts, but you also develop a connection with them. They understand more about your content and give their views because you build on trust and reliability.
Some tactics to use in engaging your audience on Twitter include;
1. Consider Worthy Content
One of the main reasons people will be sick of your timeline is because you provide quality content. Get to post about things that people want to hear or learn about. In this case, you also have to consider who your audience is. For instance, if you’re a servicing business, consider posting about how people can know if they have an issue with their appliances or devices.
This can follow up on what they can do at home and when it the right time to call up for a pro. Such content draws more attention, primarily if it focuses on the audience and it provides the correct answers to the questions users ask themselves. Also, avoid any irrelevant content like rude jokes or humor that not many people will understand. Once you find your niche, you need to stick to that content for better Twitter engagement.
2. Offer More Than Words
One aspect that is constantly mentioned in many internet resources is the need to use less but significant time, mainly because we are in the millennial era. No one wants to spend a lot of time reading what you have to say about something. People want to get to the point fast and in as simple ways as possible.
Make use of features such as images, videos, GIFs, and polls. People are opinionated and busy out there. Probably they want to check their phone for only a minute before they can get back to work. Having them glued on a particularly long and wordy will be too hard since they want quick details on what is going on in the platform. Using the mentioned tools enables them to get the information quickly. It entertains them and makes it easier for them to understand your view.
3. Evaluate the Timing
The timing is very critical in posting tweets. It is vital that you properly analyze the perfect time that your audience is always online. This can be done by checking the time for most tweets. The timing matters because when it comes to ranking the latest posts, Twitter algorithms will show the recent ones. This indicates that if you posted your tweet much earlier, you stand a chance to miss out on some audiences.
The general rule is to post mainly on Saturdays and Sundays because on these days, people are relatively relaxed and off from the typical assignments. They have enough time to go through their phones and see what is happening around Twitter. Tweeting during the day is also vital for you to get 30% more response than if you did so at night. Many people are probably in slumber or having some couple or family time at these hours, and there’s a rule to keep phones away.
4. Use Hashtags
#Hashtags are important in your posts. The significant impact they make is that they help in the easy tracking of information. For instance, if people are advocating for something, including a hashtag on your post regarding that will be listed among the top results during a search. The audience will know your view about a particular topic and maybe contribute to that as well. This can go either way – positive or negative response (retweets).
5. Heard of Twitter Karma?
Well, you scratch my back, and I scratch yours. Twitter Karma is a both-gain strategy where you have obligated to retweet the tweet of your audiences. Please don’t be selfish and make it all about you, giving a particular perspective that your content matters more. Be kind to retweet your followers’ posts and let them know that you also follow up on their posts. However, do not confuse this point with being active. The goal remains that you want to create more Twitter activity, so ensure your post still ranks better.
6. Include Links
Don’t make it hard for your audience to track what you have new. If you are tweeting about a new product or new information, provide a link for the same so that the users can easily access what you are introducing to them. It makes it easier for them to keep track of your posts, and the directories save time to exit the platform to search for something.
7. Do More Tweeting?
Do not have a dormant account, for no one would want to engage with you? Although it works for the likes of celebrities with a higher following, it doesn’t happen to everyone. Tweet, tweet, and tweet. Ensure you constantly update your posts to keep your audience on their toes. Users prefer accounts with loads of information regarding the content that they like.
The beauty of the platform is that you can check your track record to see how you’re doing and if these tactics work. All you have to do is click the ‘Analytics’ drop button and see the different options. For instance, you can select the Top Tweets, and you will get to know the rank from best to least of how your tweets have performed. That includes the impressions created, the engagements, and the engagement rates of all the tweets. This will help you track your performance and help you know your audience more in terms of what they prefer and enjoy talking about.
On the other hand, if you run a business, and market it on Twitter, you can use Google Analytics to get in-depth information on the engagement levels. It will give you results of acquisition (sessions, new sessions, and users), behavior (bounce rates, pages/sessions, and average session duration), and conversions (goal conversion rates). This will provide you with detailed results of the engagement levels on Twitter and their impact on your business.