Most of the time, marketers follow an approach of targeting a mass audience through a single message. This one-to-many model is used by businesses and individuals to connect with their entire audience at the same time. Social media is no exception, including Twitter. Twitter is a platform where people come to share their fleeting opinions…
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Want to get more followers on Twitter? Well, who doesn’t? It doesn’t matter how many thought leaders or Twitter influencers say that it is just a vanity metric, we all enjoy seeing our Twitter followers increasing. As a matter of fact, there is nothing wrong with wanting more followers. If you are a brand on…
Social media management doesn’t stop at posting content. The real deal starts after that. “WATCH. ANALYZE. IMPROVE.” Whether it is Twitter or any other social media platform, you are bound to see how your content is performing and how you can improve your social presence. There are a lot of tools available for free from…
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Twitter has always been a conflicting platform. It definitely had a hard time adjusting with people as compared to Facebook or Instagram. Many people think that it is not worth spending your time or money on this platform. But, wait! Twitter isn’t a ghost town. There are a whopping 330 million monthly active users! It’s…
In the last months of 2016, Twitter launched the feature called ‘Twitter Moments.’ They are basically a collection of tweets that revolve around a topic or an event. They form a storyline that lets people know about a happening in the past. Twitter moments are published with a cover picture and an introduction. They can…
So important yet so underrated! Yes, writing a great Twitter Bio is something that doesn’t cross the mind of a majority of people. Crafting an impressive Twitter bio is indeed easier said than done. Does your Twitter bio say anything similar to the following? Coffee lover Travel enthusiast Social media strategist Best growth hacker in…
If you were under-estimating the potential of Twitter marketing until now, it is the time to think again! With hundreds and thousands of tweets made every day, the potential of making your brand’s voice reach to your audience is limitless. But, the normal tweets that you make may get lost somewhere in the huge tweet…
Social media marketers know how much overwhelming social media can actually be. Juggling between tens of social platforms at the same time is something that consumes a great deal of hours every day. It is very crucial for a brand’s digital presence and takes up much more than just a full-time job to manage them,…
Twitter marketing is a great way to boost your product sales, but things move very rapidly on the platform. You might find it hard to generate actual leads and sales on Twitter. Social media has reshaped the way we think about marketing strategies. Gone are the days when people were attracted to purchase a product…