What To Expect From Twitter in 2023? A Peek Into The Future!

Last year has been an absolute blockbuster for Twitter. 2022 is the year with the most feature/ update releases from Twitter. Not just that, the whole of Twitter has gone through an evolution with Elon Musk’s entry being the biggest moment of the year.

2023 is not going to be bigger than 2022. We predict this year to be more eventful than last year with Elon Musk at the helm. So, what all can we expect from Twitter this year and stay ahead of the crowd and make early moves? We watched and analyzed all the information available and has put together this blog post. This blog post will provide you with an insight into the ideas, features, and updates we can expect from Twitter in the upcoming months.

Twitter Blue Will See A Surge In New Users

There was a lot of skepticism around the news when Twitter announced ‘Twitter Blue’. A lot of social media experts believed that Twitter Blue will not be successful as they believed that people would not be ready to pay for a service that is already free for a long.

But the tables have turned drastically in the past few months. More people and businesses are subscribing to this monthly service from Twitter. A recent unofficial report states that there are already more than three hundred thousand subscribers for Twitter Blue.

Elon is increasingly changing Twitter to add more tangible advantages to Twitter Blue users. As a result, we are predicting a lot more inflow into the number of subscribers for Twitter Blue.

So, what are the benefits of Twitter Blue? Well, the most important one is that you will appear on top of all algorithms. Your tweets, replies, and engagements will be given more preference over a normal Twitter user.

Also, Twitter Blue subscribers will have options to choose between a lot of new colored themes. The app icon can be changed if a user wishes to give a new look to Twitter on his/ her home screen. Twitter is planning to add a few more exciting customization options to give the user a better experience. In addition, Twitter has set up a dedicated customer support team to support paid users.

Twitter will continue adding more reasons to become a Twitter Blue subscriber. So, if you are a user who can benefit from the preferences offered by Twitter Blue, you can subscribe to the service and make use of the opportunities.

Get Ready For A Lot Of ‘Trial And Error’ Launches From Twitter

Elon Musk’s intentions on some fronts are very clear from his tweets. In the past, Twitter would usually spend a considerable time perfecting a new feature/ update before launch. There will be lengthy beta versions of applications and developer access and validation before it becomes live.

But Elon doesn’t seem to be a big fan of the former approach. Elon Musk has insisted in his tweets that there will be a lot of features/ update launches on a ‘trial and error’ basis. He mentioned in his tweets urging users to bear with such releases in the coming days. 

There have already been such ‘trial and error’ launches in the early days of Elon. We can expect more such releases to hit live before multiple announcements and beta versions.

The Character Limits Of Tweets Will Be Increased

Twitter became very successful because of the short message/ tweet format. For a long time, this has been an active and a controversial topic of discussion between two groups of people. Twitter was reluctant for a long time with the character limit and did not want to change the long existing system. Then at the start of last year, Twitter announced ‘Twitter Notes’, a new feature allowing users to write long forms and share them on Twitter.

In 2023, we expect there will be more tweaks to ‘Twitter Notes’. The character limit for ‘Twitter Notes’ was initially set at 2500 and notes will open in a new inline window. We believe both of these will undergo changes. The inline window is less popular now and so, the regular tweet design may carry new changes soon. We are sure that by the end of 2023, the tweet character limit would have been increased considerably. The number of characters allowed could be increased to a number around 400. How successful can this be? Well, we will see when we revisit.

Twitter Algorithm To See Massive Updates

Twitter is already experimenting with new algorithms to display tweets and other content. As mentioned earlier, there is a lot of trial and error going around the algorithm. Twitter right now is very much concentrated on building two algorithms, one for Twitter Blue users and one for normal users.

If you are a regular active user of Twitter, then you would be noticing that your timeline will carry tweets on recommended topics that you do not already follow. The topics are getting picked based on your Twitter activities.

With Al being the hot technology across the online world. Twitter algorithms may also start using AI utilities to provide with better algorithms and experience.

Twitter Advertising Experience Will Get Better

The current Twitter CEO shared a post of an HBO promotion on ‘House Of Dragons’ and stressed on the quote ‘Advertising As Entertainment’ in his timeline. From the post, it is evident that Twitter advertisements are going to see a lot of new improvements. Of course, the old Twitter regime has also launched a lot of improvements in the advertising front over the past two years. But the direction in which Twitter Advertising is going to move will be totally different in 2023. We can expect different formats and options of business advertising getting launched. We can expect a lot of fun and inclusive ways of advertising methods to encourage more advertisement participation on Twitter.

Twitter in 2023 will focus to increase the revenue stream on subscription and advertisement to sustain the business model and make it a more popular one.

In one of his recent tweets on Twitter, Musk has informed that Twitter will incorporate algorithms used by google to cater to the users with more specific ads. As per Musk, the new method will concentrate on keywords and topics to display ads. This in turn will increase the ‘contextual search relevance’ of the search.

Watch Out For A Potential Twitter Competitor

We are very confident that a new social media application will grow at the expense of Twitter’s new subscription based service. But whether the new application will succeed is a big question!

Twitter is now in a place where it is considered that the application is ‘too big to fail’. But you never really know! After Elon Musk took over Twitter, he made it very clear that the paywall is not going anywhere. Multiple applications have tried to impose a paywall and have failed. If Musk succeeds in maintaining the user base and popularity in spite of the paywall, it will be a huge achievement.

Many competitors are looking at this as an opportunity. There is news floating around that the former Twitter employees fired by Elon are already working on a platform similar to Twitter. Right now, the closest in kind to Twitter is Mastadon. Mastadon has already garnered a user base of more than 2.5 million. Elon Musk’s announcements after taking over Twitter is one of the key contributors to the increase in the user base of Mastadon. Last November, an average of over 130,000 people joined Mastadon daily. The numbers have reduced in the recent days. Still, it is sizable. 

An application similar to Twitter backed by giants can be expected in 2023.

How Far Can Free Speech Go?

The new Twitter CEO is a firm believer in free speech. In fact, his theories on free speech are considered too liberal by many. Twitter’s free speech policy already is well vetted. But Elon Musk has constantly criticized Twitter for having sub-standard and underwhelming free speech policies. 

Now that Elon is in charge of Twitter. We will see Twitter updated with a new set of policies on free speech. There already have been a few moves from Twitter on this. A lot of accounts blocked for violating Twitter’s policy in the pre-Elon era have been enabled once Musk took over. Most of the existing Twitter policies are under review now and we can expect updates on that front frequently.

Content Creators Will Take The Centre Stage

The new age of social media belongs to the content creators. A lot of social media applications are improving the application in multiple ways to accommodate content creators and encourage them to use the platform.

In 2023, we can expect Twitter to introduce tools to make the content creator’s job easier. We will soon see image/ video editing techniques incorporated within Twitter to make the creating experience easy for the content creators. Consequently, there will be also improvements in content monetization too.

Growth In Active User Percentage

Active User Percentage is one metric where Twitter performs poorly. More than 80 percent of Twitter users just consume and do not contribute. In recent reports from Twitter, there is a large percentage of Twitter accounts that use Twitter daily and still post less than thrice a month.

This an area of concern and Elon Musk has already revealed that Twitter is working on plans to increase the active user percentage on Twitter. What methods Twitter will adopt to encourage users to post is not clear yet. But we can surely expect Twitter to enhance the experience of posting. 

Twitter will also look to maximize engagements on posts by dormant tweeters in 2023. 

Conclusion 

Last year has been a great year for Twitter on the whole. Elon has a lot of plans for Twitter in the pipeline for 2023. 

There is no doubt that there will be a lot of new announcements from Twitter in the coming months. We have already discussed about the areas where we will see the major announcements. If you are someone who is looking for ways to use Twitter for your success, then keep watching the new launches and make use of them in the best way.

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