Twitter Blue Tick, Grey Tick, and Gold Tick – What do they Mean?

For the past two months, there have been a lot of changes and confusion around the ‘Blue Tick’ mark. In the pre-Elon era, accounts verified by Twitter only had the ‘Blue Tick’. Consequently, ‘Blue Tick’ served as an authenticity verification for Twitter accounts.

Post Musk’s takeover, Twitter announced that all paid Twitter users will have a ‘Blue Tick’ in their profile. This soon turned out to be a mini-disaster as there has been a lot of impersonating of famous Twitter accounts leading to misinformation.

Following that, Twitter immediately withdrew the change and started working on a new and improved method to use checkmarks. As a result, now we have a complete makeover to the checkmarks. A lot of Twitter users are still struggling to grasp all the changes. This blog will be giving a clear idea about each of the new checkmarks from Twitter,

Blue Tick

An account carrying a ‘Blue Tick’ can mean one of the following two things,

1. The account will have been verified based on Twitter regulations in the past and as a result, the account would have been verified as a legitimate account owned by a legitimate user.
2. The account will have brought the ‘Twitter Blue’ services from Twitter in the past two months. In this case, the account would not have gone through the Twitter screening for the ‘verified’ batch.

We could soon see one more update from Twitter soon to enable differentiation to the above mentioned account types.

Golden Tick

Twitter has introduced a new ‘Golden Tick’ feature. Accounts that are associated with businesses will carry this ‘Golden Tick’. Right now, accounts registered with ‘Twitter Blue for Business’ are considered and are enabled with the ‘Golden Tick.

There is no announcement about any option enabling businesses to apply for ‘Golden Tick’ without subscribing to Twitter’s paid service (Twitter Blue For Business).

To give you an idea, accounts like ’Spotify’, ‘Netflix’, ‘Burger King’, etc will carry a golden tick. These accounts will also be having a ‘square’ shaped display picture in their profile instead of the round shaped profile picture in all Twitter accounts now.

Grey Tick

Grey Tick is another similar addition to Twitter checkmarks. This tick will primarily be assigned to government institutions, officials associated with high profile institutions, major national agencies, official representatives, and accounts of similar stature.

From a Twitter user perspective, a user can understand ‘Grey Tick’ accounts as accounts that are informative, helpful, and authorized. Commercial accounts will not be provided with ‘Grey Tick’ under current guidelines.

Account Labels???

In addition to the ‘tick’ marks, Twitter users will see labels attached to a lot of accounts with a ‘tick’. Remember, labels will not be available in default for all Twitter accounts.

So, what do these labels signify?

‘Official’

– Businesses, official brands, famous service providers, and profiles similar to that will carry this ‘Official’ label. For example, if you open Adobe’s Twitter account, you will see the label ‘Official’ mentioned on the home page. This will help users to differentiate real accounts from fake accounts.

‘Government/ State Labels’

– Twitter accounts associated with the government/ state will have a label on their home page. The label will display details about the account and what users can expect from them. For instance, if the Twitter account belongs to a US state which is used to supply official information to the people, you may see a label like ‘US Government Organization’ on the account home page. So that, from now on, it will be very easy to spot important accounts and consume/ share information.

‘Label To Distinguish Bots’

– In the pre-Elon era, Twitter use to allow ‘Good Bots’ to operate. When Musk took over, it was thought that there will be an outright ban on all bot accounts on Twitter. But that wasn’t the case. Twitter will continue to allow bots built to serve a proper purpose. Bot accounts will have an ‘Automated by *username*’ detail displayed on their homepage. With this, Twitter users will be able to distinguish between bot accounts and real accounts.

‘Customizable Label?’

– Yes, you read it right. Twitter will allow business accounts to customize their own labels. This will enable account owners to provide more specific information about their products to their followers. For instance, if you are into the real estate business, then you can display a label as ‘Real Estate’ on your Twitter homepage.

Conclusion

We believe that now you will be in a better position to understand the different kinds of ‘tick marks’ and ‘labels’ displayed on Twitter. If you have any questions to us, write to us in the comment box below.

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