What is ‘Twitter 2.0’ – The Elon Musk era?
The term ‘Twitter 2.0’ is making its rounds since Elon Musk’s takeover. In fact, there was a tweet about the presentations on ‘Twitter 2.0’ from Elon Musk in his timeline. To simply put, ‘Twitter 2.0’ is Elon Musk’s vision of how he aims for Twitter to be in the future.
It is already evident that the project ‘Twitter 2.0’ is already set into motion by Elon Musk and we will soon see major updates to the Twitter user experience. Musk already gave a ‘sneak peak’ into the features Twitter is working on with his post on the internal presentation. There was also press releases from Twitter indicating the areas Twitter will improve to reach ‘Twitter 2.0’. In this blog, we bring you a round-up on all the works going around ‘Twitter 2.0’ and what changes we can expect on Twitter soon…
Free Speech!
We will soon see what Elon Musk’s version of free speech will be. Because this area is one of the most controversial topics of discussion for a long time. Twitter’s free speech policy already is well vetted. But Elon Musk has constantly criticized Twitter for having sub-standard and underwhelming free speech policies.
Now that Twitter belongs to Elon. We will see Twitter updated with a new set of policies on free speech. There already have been a few moves from Elon on this. A lot of accounts blocked for violating Twitter’s policy in the pre-Elon era have been enabled once Musk took over.
Most of the existing Twitter policies are under review now and we can expect updates on that front frequently.
“Advertising As Entertainment”
Musk shared a post of an HBO promotion on ‘House Of Dragons’ and stressed on the quote ‘Advertising As Entertainment’. From the post, it is evident that Twitter advertisements are going to see a lot of new improvements. Of course, pre-Elon Twitter has also launched a lot of improvements in the advertising front over the past two years. But the direction in which Twitter Advertising is going to move will be totally different.
We can expect different formats and options of business advertising getting launched. We can expect a lot of fun and inclusive ways of advertising methods to encourage more advertisement participation on Twitter.
Lengthy Tweets Option Will Be Live
Twitter is most famous because of the short message/ tweet format. Elon Musk feels that there is an opportunity there to innovate. For a long time, this has been an active and a controversial topic of discussion between two groups of people. Twitter was reluctant for a long time with the character limit. Then at the start of this year, Twitter announced ‘Twitter Notes’, a new feature allowing users to write long forms and share on Twitter.
With Elon, we expect there will be a few tweaks to ‘Twitter Notes’. The character limit for ‘Twitter Notes’ was initially set at 2500 and notes will open in a new inline window. Now, we believe both of these could see changes. Musk could most probably change the format of Notes as per comments from a few Twitter employees.
Blue Tick?
Everyone knows about all the news and commentaries surrounding the ‘Blue Tick’. It’s hard to miss out on such news. But nobody knows the future of ‘Blue Tick’. Elon Musk in one of his first moves moved ‘Blue Tick’ from a validation of identity to a subscription service.
This move of course faced severe backlash. Impersonation looked to be the most common problem because of the subscription based approach. Musk is confident that the subscription based service will be a success. But how is he going to overcome the shortcomings of that? We will see in a few days. Follow our blogs to receive an update with recent updates from Twitter.
Something Similar To Instagram Reels
Every major social media platform has adopted the short video feature into its website. This short portrait format video is the most popular form of content right now. Twitter is yet to successfully enter this arena.
Like an Instagram reel, Youtube shorts, Twitter will soon have a similar service.
Once Twitter manages to succeed with this feature, then Twitter will see a strong inflow of new users.
Encrypted DMs
Privacy is a top concern for a lot of social media consumers nowadays. After a few famous data leaks, there is a growing mistrust among people to use social media. A few social media sites like Whatsapp have already moved into encrypted messages. Meaning no one other than the intended sender and recipient would be able to read the message.
Twitter also will soon employ encryption across all messages sent on Twitter.
Conclusion
There is no doubt that there will be a lot of new announcements from Twitter. ‘Twitter 2.0’ will start to grow and after a few months, we will have a clear idea about Elon Musk’s Twitter. Of course, right now, it is more of an experimental phase for Twitter now.
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