Understanding and Using Twitter Algorithm to Increase Performance

The Twitter algorithm uses a string of methods to identify good quality tweets. The advantage of a tweet if it’s flagged as a good tweet is that the reach of your tweet increases drastically. This in turn will bring you more engagements than your usual tweets.

The reason is, that an average tweet from you will stay on your follower’s timeline only in the latest tweets. Whereas if your tweet garners a good response, the same tweet will be shown in ‘Top Tweets’, ‘In case if you missed it’, and even for people who are browsing for tweets on the topic you tweeted.

So how does Twitter decide to promote a tweet as a good tweet. Does Twitter only consider the engagement numbers it received when posted? The answer is – Twitter employs a lot of efficient algorithms which will validate your tweet performance and content in a lot of facets.

Based on the performance of your tweet in Twitter’s analysis, good tweets are identified and they are subsequently given more engagements. If a Twitter user is looking to generate the best engagements for your content, then you have to understand how the Twitter algorithm works and can compose your tweet accordingly for maximum reach. In this blog, we have outlined the practices you can use to make the best out of the Twitter algorithm,

Tweet On Recent Trends

Grow the habit of tweeting on trending topics. Twitter tends to rate a Twitter profile higher if the account tends to tweet on trending topics regularly. Consequently, tweets from such accounts will have more engagements. Also, when you tweet on a trending topic, a lot of keyword searches can display your tweet to multiple users.

Increase Your Tweet Relevance

You might think what ‘Increasing tweet relevance’ means! Twitter focuses on bringing the most relevant tweets to its follower’s timelines. Hence to decide the relevance of a tweet, Twitter internally ranks your tweets based on a few variables. While you will not be able to know how your tweet performs in Twitter ranking, you can definitely do a few things correct to naturally increase the ranks of tweets from your account.

Engage with Twitter accounts that tweet good content. Avoid retweeting and replying to spammy accounts.

Keep a tab on your Twitter actions. Twitter considers your account activity and rates the relevance of the tweet you share.

Interact and use the keywords which famous creators under the same topic regularly use. Using the right keyword helps your account to have a better assessment performance.

Get Your Account Verified

There is a common misconception among Twitter users about the Twitter verification policy. Your account does not have to be famous or Twitter does not have stringent rules in their verification process. If the Twitter account you apply for verification is not breaching any Twitter guidelines, has a reasonable follow, and if you will be able to prove your identity, you can very well go ahead and apply for profile verification.

An advantage of a verified account is that a verified account is always ranked higher than the other Twitter accounts. Subsequently, your profile and tweet reach will see impressive growth once you have a verified account.

Always Use Quality Media

We have already discussed about the recommended guidelines you can follow to maintain a standard in your media content in our previous blogs. This is one of the key factors used by Twitter to determine account performance.

Consistently using quality and own media in your posts will get your tweets ranked higher. Which in turn will see more engagement to your tweets.

Grow Your Interactions

More interaction is one of the best ways to keep your account and tweets stand out. Replies can increase the exposure to your tweet a lot more than likes and retweets.

Twitter algorithm rates tweets with replies highly. The logic is if a lot of Twitter users are interacting with a tweet, then the tweet must be of some use or have triggered some emotion in the followers. Thus a tweet with more replies tends to attract interest from Twitter users who often follow and consume tweets on the same topic.

So, try to create tweets with which your followers would like to interact. Encourage them to give their reviews, and opinions on the content you post. As a result, the Twitter algorithm will start to recognize your account more.

Conclusion

“Do not work harder, work smarter”, is a famous quote in the online community. Understanding the Twitter algorithm and composing tweets that will be noticed and promoted more by the Twitter algorithm is one of the best examples of smart work.

If you are looking for a tool to help you grow on Twitter by employing all the right strategies, try our free trial and see your followers and tweet engagements grow.

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