Tweetfull Newsletter 05/31/2024: How to write sales threads that drive results
Last week, we talked about the psychology of retweets and how to make your tweets irresistible to share.
Now, let’s move on to the practical side of things: how to actually write those killer sales threads that gets you results.
This week’s newsletter gives you a proven framework for writing threads that engage your audience, build trust, and drive conversions.
Turn threads into cash with this 4-step framework
Writing sales threads that really convert isn’t about luck.
It’s a strategic process that requires understanding your audience and crafting compelling content.
Here’s the step-by-step system we use to create threads that work:
1. Write to their deep driving forces
Forget generic tweets. To create content that resonates, tap into your ideal customer’s:
- Frustrations: What are they struggling with? What problems keep them up at night?
- Wants: What do they desire? What goals are they striving to achieve?
- Fears: What are their anxieties and concerns? What keeps them from taking action?
- Dreams: What do they aspire to? What is their vision of success?
Example:
- Bad Thread: “My first writing client paid me X. My last one paid me Y. Here’s what changed:” (This might get engagement, but it doesn’t address your TARGET audience’s needs.)
- Good Thread: “The automated onboarding flow that has increased my ecom client’s revenue by 30% in just 60 days.” (This speaks to their desire to increase revenue.)
2. Imitate (But Don’t Plagiarize)
You don’t need to reinvent the wheel. Identify successful accounts in your niche, analyze their top-performing threads, and see what elements you can adapt to your own style.
Two Methods to Try:
- Search: Use the Twitter search bar with this format: @username min_faves:X (Replace X with a number based on their average likes).
- Mix and Match: Combine elements like storytelling, testimonials, listicles, and objection handling with your 4 Forces diagram.
3. Write. Write. Write!
This is where the magic happens. Don’t be afraid to give away valuable information – if you don’t feel like you’re sharing enough, you probably aren’t.
- Your hook is the starting point. Now, follow through with the juicy details.
- Write your first draft, then go back and refine it. Cut the fluff and keep it concise.
- Don’t break an idea across multiple tweets. Each one should be shareable on its own.
4. Nail Your Call to Action (CTA)
Your last tweet is prime real estate. Here’s where you encourage your audience to take the next step.
- Ask for engagement (retweets, comments), encourage DMs, or direct them to a specific action (follow, download, etc.).
- Make sure your CTA aligns with the goal of your thread.
Tweetfull Can Help You Every Step of the Way
From writing compelling tweets with Tweetfull’s Content Generator to automating engagement and tracking your success, Tweetfull helps you to execute this framework with ease.