Tweetfull Newsletter 05/17/2024: Write tweets that get noticed
Welcome to Tweetfull’s Winner Circle!
Where we give you weekly tips and strategies for growing your brand on Twitter.
Last week, we talked about how to use newsjacking to grow your followers and become a thought leader on Twitter.
Now, let’s move on to an essential skill that can make or break the success of your tweets and threads: writing attention-grabbing hooks.
This week’s newsletter helps you write hooks that stop the scroll and get your audience wanting to read what you have to say.
Where we give you weekly tips and strategies for growing your brand on Twitter.
Last week, we talked about how to use newsjacking to grow your followers and become a thought leader on Twitter.
Now, let’s move on to an essential skill that can make or break the success of your tweets and threads: writing attention-grabbing hooks.
This week’s newsletter helps you write hooks that stop the scroll and get your audience wanting to read what you have to say.
With so much noise out there, it takes more than just a good tweet to get noticed. Your first few words – your hook – need to stop the scroll and make people want to read more.
Think of it like a fishing expedition: the right hook makes all the difference between reeling in your audience or getting lost in the sea of tweets. Here’s how to bait your hook:
The Art & Science of Hooking Your Audience
A great tweet hook should:
- Pique Curiosity: Ask a question, pose a challenge, or create a sense of mystery.
- Promise Value: Offer a solution to a pain point, share exclusive knowledge, or provide a quick win.
- Speak Directly to Your Target Audience: Use language and references they’ll resonate with.
Winning Hook Formulas You Can Try Today
- The Pain Point Pinch: Directly address a problem your audience struggles with.
Example: “Tired of wasting time on social media with zero ROI? There’s a better way…” - The “You Won’t Believe This” Teaser: Spark curiosity with an unexpected fact or statement.
Example: “This simple tweak to my tweets doubled my engagement overnight…” - The Bold Prediction: Make a statement that challenges the status quo or gets people thinking.
Example: “The future of [your industry] is X, and here’s why you need to be prepared…” - The Direct Question: Ask a question that sparks immediate thought and encourages replies.
Example: “What’s the ONE thing holding you back from hitting your [goal] on Twitter?” - The “I Feel Seen” Moment: Empathize with your audience’s challenges to create connection.
Example: “Social media managers, tired of client meetings where you have to justify your strategy? This thread is for you…”
The Art of Specificity
Vague hooks fall flat. The more niche-focused, the better! Here’s a before and after example:
- Before (Generic): “Struggling to grow your Twitter following?”
- After (Specific): “Course creators, tired of crickets after launching your new program? This thread is for you…”
Your Hook Challenge
Take your current sales thread draft. Rewrite the first tweet 3 times, using different hook types. Then, add a layer of specificity. Which one feels the most authentic and attention-grabbing?
Advanced Tip: Thread Hook Variations
Take your current sales thread draft. Rewrite the first tweet 3 times, using different hook types. Then, add a layer of specificity. Which one feels the most authentic and attention-grabbing?
- Emoji Power: Use emojis strategically to add emotion or urgency (⚠️, 🎉, 👀)
- “Thread” Keyword: Include the word “thread” or a thread emoji (🧵) early on to signal what’s coming.
- Personalized Storytelling: Can you weave in a mini-story related to the hook?
Tweetfull Can Help You Hook ‘Em In
Imagine having a tool that:
- Analyzes Your Tweets: Get insights into which hooks resonate best with your audience.
- Finds Your Ideal Followers: Target people who are likely to be interested in your content.
- Schedules Your Tweets: Ensure your best hooks are seen at optimal times for maximum impact.
Ready to level up your Twitter strategy and supercharge your growth?