Tweetfull Newsletter 02/16/2024: my embarrassing X DM story
Welcome to Tweetfull’s Winner Circle!
Our mission is to help you get your first (or next) 1,000 followers.
Last week, we mastered money tweets. Today, I’m sharing my biggest DM mistake – and how I fixed it.
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Most threads die after 24 hours. They get a few likes, maybe some retweets, then vanish into the Twitter void.
But some threads are different. They keep growing. They compound. They bring you followers months after you post them.
We discovered this a while back by accident. After studying thousands of viral threads, we noticed a pattern in the ones that kept growing past that 24-hour mark.
Let me break down the Viral Thread Blueprint:
1. The Setup (First 3 Tweets)
Your first three tweets determine if your thread lives or dies. Most people rush this part. They jump straight into teaching. Big mistake.
Instead, structure your opening like this:
Tweet 1: Make a bold statement that challenges common beliefs. For example: “I deleted every thread I wrote in 2024. Here’s why…”
Tweet 2: Build tension by highlighting what’s at stake. Like this: “They all followed the same formula. And that formula stopped working.”
Tweet 3: Offer hope through an unexpected insight: “But then I discovered something strange about viral threads…”
This setup works because it creates an open loop in your reader’s mind. They can’t help but want to know more.
2. The Core (Next 3-5 Tweets)
This is where most threads go wrong. People either share too many ideas or don’t go deep enough on one concept.
The key? Focus on one main insight. Support it with evidence. Show real examples.
For instance, if you’re sharing a marketing strategy, don’t just say “Use email marketing.” Instead, break down one specific email technique. Show screenshots. Share results.
3. The Payoff (Final 2-3 Tweets)
Your ending determines if people share your thread. Most endings fall flat because they simply summarize what was already said.
Instead, give an actionable takeaway they can use right now. Then, add a clear next step. Finally, create an open loop that encourages engagement.
For example: “Here’s your first step: Look at your most successful tweet. What emotion did it trigger? Reply with that emotion below and I’ll share more insights specifically for your content type.”
But here’s what most people miss:
Thread timing matters more than you think. That viral thread I mentioned? Posted Tuesday at 9am EST. Why? Because business audiences engage more during work hours.
Format impacts saves. Short paragraphs. Clear spacing. Strategic emojis. These aren’t just style choices – they determine if people save your thread for later.
Structure drives engagement. Each tweet should make them want to read the next one. No big gaps in logic. No sudden topic changes.
Flow determines shares. People share threads that make them look smart. Give them insights they can’t find anywhere else.
Want to see more examples of threads that keep growing for months?
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– The psychological triggers that make tweets go viral – including the 3-part formula most creators don’t know about. ($197 value)
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