Tweetfull Newsletter 01/12/2024: How to leverage X (formerly Twitter) in 2024
Welcome to Tweetfull’s Winner Circle!
Where we give you tips, trends, and strategies to grow your Twitter account every week.
Today, we’ll talk about how to leverage X to grow your business in 2024
Let’s go!
—
But how do you make sure that your strategy attracts and converts them?
The key is understanding their challenges and offering the perfect solution.
Step 1: Find their challenges
Consider the struggles your audience faces on a day-to-day basis. Maybe they’re entrepreneurs struggling with content creation or influencers looking to expand their reach.
Identify these broad challenges to begin tailoring your approach.
For example: As a fitness coach you notice many of your clients struggle with maintaining motivation and consistency in their workout routines when following along on Twitter.
Before launching a full-scale strategy, start with something simple but valuable – a lead magnet.
This could be a free guide on creating engaging content or a webinar on boosting Twitter engagement.
Your lead magnet should address a specific, narrow aspect of your audience’s challenge.
For example: You create a downloadable PDF guide “7 Days to Kickstart Your Fitness Journey”, focusing on easy, daily workout tips and motivational strategies to keep them going.
Step 3: Gather feedback
Once your audience engages with your lead magnet, it’s time to collect data. Use surveys or feedback forms to understand their specific needs.
For example: After sharing your free guide, you coach send out a survey with questions like, “What do you find most challenging about staying motivated during your workouts?” and “What do you want to see more of in the guide?”
Step 4: Create your solution
With this information, you can now create a tailored strategy. If your audience struggles with content creation, your solution could be a comprehensive plan focusing on easy, effective content strategies.
For example: Based on survey responses highlighting a need for regular motivation and simple exercise routines, you develop a new workout program.
Step 5: Test and Validate
Before fully committing to your new strategy, test its appeal. Offer a sneak peek or a pilot version to a select group from your audience.
Their response will tell you if you’re on the right track.
For example: Before fully launching the program, you offer a week-long trial to a select group, getting feedback on the program’s effectiveness in improving motivation and engagement in their fitness journey.
That’s the blueprint for leveraging X (Formerly Twitter) in 2024.
Remember, the key to X growth is understanding your audience and creating solutions that resonate with their unique challenges.
By following the strategies here, you’re not just guessing what your audience wants — you’re strategically designing an X roadmap that attracts and converts your ideal followers.