Tweetfull Newsletter 04/12/2024: Stop Boring Your Audience – Write Killer Thread Hooks
Last week, we tackled the art of crafting an irresistible lead magnet – the first step in attracting high-quality leads.
Now, let’s move on to the next crucial element of your Twitter sales funnel: powerful sales tweets that convert!
This week’s newsletter equips you with everything you need to turn followers into paying customers.
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In the noisy world of Twitter, getting someone to stop scrolling and click on your thread is a challenge.
Your first tweet – the hook – is your secret weapon.
Get it right, and you’ve got a captivated audience ready to hear your pitch.
Let’s dive into the hook types that work like magic!
Hook Types with Examples
1. The Pain Point Agitator
Example: “Tired of wasting hours on content that gets zero engagement? There’s a better way to get your expertise seen by the RIGHT people…”
Example: “Want to double your client roster this month without paid ads? It’s possible, and it starts with how you present yourself on Twitter…”
3. The Intriguing Promise
4. The Shocking Stat
Example: “Did you know 85% of sales threads never go viral? Here’s how to beat the odds and turn your threads into lead magnets…” (Include your source!)
5. The “I Feel Seen” Moment
Freelancer Example: “Freelancers, ever feel like you’re shouting into the void when promoting your services? It doesn’t have to be that way. Let’s fix that…”
Small Biz Example: “Social media managers, tired of client meetings where you have to justify your strategy? This thread is for you…”
The Art of Specificity
Vague hooks fall flat. The more niche-focused, the better! Here’s a before and after example:
- Before (Generic): “Struggling to grow your Twitter following?”
- After (Specific): “Course creators, tired of crickets after launching your new program? This thread is for you…”
Take your current sales thread draft. Rewrite the first tweet 3 times, using different hook types. Then, add a layer of specificity. Which one feels the most authentic and attention-grabbing?
Advanced Tip: Thread Hook Variations
- Emoji Power: Use emojis strategically to add emotion or urgency (⚠️, 🎉, 👀)
- “Thread” Keyword: Include the word “thread” or a thread emoji (🧵) early on to signal what’s coming.
- Personalized Storytelling: Can you weave in a mini-story related to the hook?
Want to Supercharge Your Funnel?
Ready to level up your lead magnet strategy and supercharge your Twitter funnel?