{"id":1785,"date":"2023-01-16T20:54:36","date_gmt":"2023-01-16T20:54:36","guid":{"rendered":"https:\/\/tweetfull.com\/blog\/?p=1785"},"modified":"2023-05-05T21:00:06","modified_gmt":"2023-05-05T21:00:06","slug":"tweetfull-newsletter-1-16-2023-9-metrics-to-monitor","status":"publish","type":"post","link":"https:\/\/tweetfull.com\/blog\/tweetfull-newsletter-1-16-2023-9-metrics-to-monitor\/","title":{"rendered":"Tweetfull Newsletter 1\/16\/2023: 9 Metrics to Monitor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Welcome to Tweetfull\u2019s Winner Circle! Where we give you tips, trends, and strategies to grow your Twitter account every week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we\u2019ll be covering 9 metrics you need to monitor so you can track your Twitter performance every week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get to it!<\/span><\/p>\n<ol>\n<li><b> Top Tweets<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This will be the first thing you\u2019ll see on your Twitter Analytics Dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will show your most popular tweet for the month, or week (depending on your chosen date range). You\u2019ll also see how much engagement it got. (More on engagement later)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: This shows you what your audience like the most. If you see a pattern of the same content type each week, double down on that.<\/span><\/p>\n<ol start=\"2\">\n<li><b> New followers<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">They are people who are new to your tribe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: Interacting with new followers increases the likelihood of getting a response because you\u2019re still top of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also helps you create a great first impression because you care about new people who follow you.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Top Followers<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is the person who recently followed you with the most followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: This can be an opportunity for collaboration if you have the same audience. This is also a way to track the influencers in your network.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Followers Gained\/Lost<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is the number of followers you gained\/lost in a specific date range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: You\u2019ll be monitoring this metric 95% of the time, together with your engagement. It will be one of your key metrics to look out for weekly &amp; monthly.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Likes<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Basically the number of people who liked your tweets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: Likes may not be as important as retweets\/replies, but it shows you how your audience perceives your content. If they like it enough to leave a like, then that\u2019s a good sign.<\/span><\/p>\n<ol start=\"6\">\n<li><b> Replies &amp; Retweets<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is when someone replies or &#8220;shares&#8221; your content to their feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: Replies &amp; Retweets are a way to connect with your audience while increasing the people who see your content at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone replies\/retweets your content, make sure you interact with it so you can keep the engagement going.<\/span><\/p>\n<ol start=\"7\">\n<li><b> Link Clicks<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The number of people that clicks your links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: High link clicks mean your audience is interested in what you offer. It also helps you monitor how well your content performs especially if the goal is to make them click on your link.<\/span><\/p>\n<ol start=\"8\">\n<li><b> Engagement<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This covers everything from likes to follows, to profile visits, to replies, and basically all of the interactions in your tweets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: Engagement is important because it\u2019s your basic overview of how your tweets are performing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can show you which content works, and which doesn\u2019t in a quick glance.<\/span><\/p>\n<ol start=\"9\">\n<li><b> Engagement Rate<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bear with me with this quick math. Engagement rate is: Engagements \/ Impressions = Engagement rate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this matters: Engagement rate is another good indicator of how your tweets are performing. If you\u2019re constantly tweeting but nobody\u2019s really engaging with it, that might be a sign \u2013 stop wasting your time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good engagement rate on average is <\/span><a href=\"https:\/\/www.statista.com\/statistics\/798414\/daily-twitter-brand-audience-mentions-by-vertical\/\"><span style=\"font-weight: 400;\">0.5%<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019re at 1%+, then you\u2019re definitely a Twitter rockstar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your Twitter performance shouldn\u2019t be complicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you take note of these 9 metrics, you\u2019ll be able to optimize and tweak your strategy to further improve your growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you want to <a href=\"https:\/\/tweetfull.com\/\">speed up your Twitter growth safe and fast<\/a>, Try Tweetfull for 7 days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No Commitments, Cancel Anytime.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Tweetfull\u2019s Winner Circle! Where we give you tips, trends, and strategies to grow your Twitter account every week. Today we\u2019ll be covering 9 metrics you need to monitor so you can track your Twitter performance every week. Let\u2019s get to it! Top Tweets This will be the first thing you\u2019ll see on your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-1785","post","type-post","status-publish","format-standard","hentry","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tweetfull Newsletter 1\/16\/2023: 9 Metrics to Monitor Twitter Performance<\/title>\n<meta name=\"description\" content=\"Learn about the 9 metrics you need to monitor so you can 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